Presentation Will Explore How IT Professionals Can Develop and Extend Cloud-Aware Applications by Taking Advantage of a Cloud-Aware Application Platform. Palo Alto, CA – August 27, 2012 – Traditional Web applications rely on cloud management services and infrastructure-as-a-service (IaaS) to decide when to spin up or tear down an entire application server instance. By contrast, cloud-aware application platforms and platform-as-a-service (PaaS) solutions can peer into tenant traffic and optimize an application's cloud characteristics. WSO2 Vice President of Technology Evangelism Chris Haddad will examine the benefits of the latter approach at CloudOpen 2012 in the session, "Build Cloud-Aware Applications.” Hosted by the Linux Foundation, CloudOpen will run August 29-31, 2012 at the Sheraton Hotel & Marina in San Diego, CA. Build Cloud-Aware Applications In his presentation, Chris will explore how cloud-aware applications go beyond Web applications, reviewing key benefits and characteristics. He also will discuss when to make an application cloud-aware, and how to use a cloud-aware application platform to decrease the server count and handle massive user loads by elastically scaling, minimizing idle resources, and maximizing tenant density. Additionally, Chris will dig into how architects and developers can examine existing Web applications, identify cloud anti-patterns, and propose effective cloud patterns. Finally, he will examine open source projects delivering cloud awareness. Time: Thursday, August 30, 2012, 3:20-4:05 p.m. Location: Marina 6, Sheraton Hotel & Marina, San Diego, CA About Chris Haddad Chris Haddad, WSO2 vice president of technology evangelism, works closely with developers, architects, and C-level executives to increase WSO2 technology adoption, improve the middleware platform, and maximize customer value. He has been charting a vision toward “Cloud 2020,” both in his current role and as a former research vice president at the Burton Group and Gartner. In his previous analyst roles, Chris also led research teams in advising Fortune 500 enterprise organizations and technology infrastructure vendors on adoption strategies, architecture, product selection, governance, and organizational alignment. About the Linux Foundation Founded in 2000, the Linux Foundation sponsors the work of Linux creator Linus Torvalds and is supported by leading technology companies and developers from around the world. The Linux Foundation is the nonprofit consortium dedicated to fostering the growth of Linux. The Linux Foundation promotes, protects and advances Linux by marshaling the resources of its members and the open source development community to ensure Linux remains free and technically advanced. For more information, visit http://www.linuxfoundation.org. About CloudOpen CloudOpen is the only conference that provides a collaboration and education space dedicated to advancing the open cloud. The innovative conference celebrates and explores the open source projects, technologies and companies who make up the cloud. CloudOpen is built on the belief that open works: for users, for industry and for technology. It brings together the open source projects, products and companies that are driving the cloud and big data ecosystems today, along with best practices from the world of traditional open source. The conference is about the future of computing and how users should ensure that their cloud solutions—technologies, data, and APIS—are truly open. Complete details are available at http://events.linuxfoundation.org/events/cloudopen. About WSO2 WSO2 is the lean enterprise middleware company. It delivers the only complete open source enterprise SOA middleware stack purpose-built as an integrated platform to support today’s heterogeneous enterprise environments—internally and in the cloud. WSO2’s service and support team is led by technical experts who have proven success in deploying enterprise SOAs and contribute to the technology standards that enable them. For more information, visit http://wso2.com or check out the WSO2 community on the WSO2 Blog, Twitter, LinkedIn, Facebook, and FriendFeed..