Think Again.

Tomorrow at the Forrester Enterprise Architecture Forum 2011 (WSO2 is a Gold Sponsor and talking about Ultra-scale deployments) we are launching a new campaign – the “Think Again” campaign.  The theme of our booth and materials is:

Think there’s nothing new in middleware?  Think Again.

This campaign idea originated during a conversation we had recently during an investor analysis of WSO2 technology and business.  The comment was “WSO2 is the only new thing in the middleware space.”  We received similar excitement from analysts over our platform at the Gartner AADI conference last year, a recognition that our deliverables today match the Platform-as-a-Service vision predicted at the conference for five years out.

The foundations of this claim are solid:

  • Our lean and modular approach is unique and provides clear customer value.
  • Our cloud-native platform gives you a full range of deployment options, from on-premise server installations, virtualized environments on- or off-premise, or fully multi-tenant, elastic cloud deployments on public or private infrastructure.
  • And our open source business model and world-class support services raise the bar on software vendor-customer relationships.

A small taste of the campaign is available at http://wso2.com/thinkagain.

So, think we’re just a low-cost alternative to IBM, Oracle, Tibco, and the rest?  Think again.

Jonathan Marsh, VP Business Development and Marketing
Jonathan’s blog: http://jonathanmarsh.net/blog