E-commerce has become an emerging trend in the internet marketplace for online purchases. Web and Mobile channels ensure that customers can make transactions at any time.
With continued advancements in the field of ICT, in the form of Mobile phones/Tablet PCs/Smart Phones, organizations have the opportunity to engage with customers whenever they are ready. However, the challenge in this situation arises when it comes to analyzing the relationship between mobile sales and the value to a business. There is little or no indication of understanding how the mobile channel increases sales, usage trends and patterns.
The WSO2 Business Activity Monitor can be used to capture mobile events, analyze mobile interaction patterns, and compare mobile campaign efficiency against traditional website traffic patterns. Join Sinthuja Rajendra and Maninda Edirisuriya as they analyze the mobile interaction patterns of WSO2 BAM using an E-Ticket Booking service, which can be accessed via both web and mobile channels, They will demonstrate the result of this analysis from which an end user can interpret different scenarios and plan relevant strategies.