Your API Branding Strategy - Thursday, June 13, 2013
By kushlani de silva
- 13 Jun, 2013
API branding is a top concern of any API initiative, right after API security. Providing a strong brand presence throughout your API portal and operations is a critical, and often overlooked aspect of a healthy API strategy. Whether your portal is private, available only to partners, or available to the public, your brand needs to be strongly reflected.
API branding begins with your developer portal; maintaining a consistent look and feel across your developer area, sharing relevant APIs, and promoting community. Your API portal guides API developers and consumers on how they should weave your brand into their web and mobile applications, or widgets and info graphics.
In this session Chris Haddad and guest speaker Kin Lane of API Evangelist will describe:
- Why create an API brand?
- What actions and presence influences API brand success?
- How do I efficiently promote APIs through multiple branded API portals?