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Catch Them in the Act: CEP for Real-time Ecommerce Influence - Thursday, March 19, 2015

  • By Mohamed Usama Mansoor
  • 19 Mar, 2015
Archived Content
This article is provided for historical perspective only, and may not reflect current conditions. Please refer to relevant product page for more up-to-date product information and resources.

Big data analytics play a key role in the retail industry where common use cases include product recommendations, targeted marketing, dynamic offers, product selection, and A/B testing based on product placement. Most current systems use batch processing technologies like MapReduce to process transaction logs a few hours later and extract useful insights. Although such insights are useful for trends that last a long time, they often come in too late. On one hand, the store cannot act on any short- term trends (e.g. very common in auction use cases) and even long-term trends would have progressed by the time action is taken.

This session will focus on a sample system and explain in detail how a retail store can incorporate real-time updates into recommendation, product offers, and other analytics using WSO2 Complex Event Processor. Our system can react to short-term trends, provide dynamic offers within milliseconds, and react immediately to any new trends.

In this session, we will discuss:

  • Why real-time analytics?
  • Why real-time analytics for retail?
  • How to use WSO2 CEP to support real-time retail use cases?
Presenter
Srinath Perera Director - Research, WSO2 Srinath is Director of Research at WSO2. In his current role, he overlooks the overall WSO2 platform architecture alongside WSO2 CTO Paul Fremantle. He specializes in Web services and distributed systems, specifically working with aspects of data, scale and performance. Srinath is a co-founder of Apache Axis2, an elected member of the Apache Software Foundation, and a Project Management Committee (PMC) member. He has been involved with the Apache Web Services project since 2002, and he is a committer on several Apache open-source projects, including Apache Axis, Axis2, and Geronimo.
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