MyWebGrocer (MWG) is a leading provider of digital marketing solutions to the grocery and consumer packaged goods industries. The company offers an online grocery-shopping platform used by top retailers—with more than 10,000 retail locations in the US, and plans for expansion into Asia Pacific and Europe.
MWG relies on WSO2’s API management capabilities to effectively tailor digital ads to individual consumers while maintaining high availability and responsiveness even during peak periods. Through the use of caching, WSO2’ API management platform is able to respond in just 8 milliseconds—meeting consumers’ demand for immediate access. It also enables MWG to better understand its traffic patterns in order to tune the system, optimize its server infrastructure, and produce metrics for reporting.