New WSO2 e-Book Examines Best Practices for Navigating the Digital Transformation Landscape

Mountain View, CA – April 27, 2017 – Digital businesses are reshaping the landscape of many industries with novel products, services, and business models. Whether starting from scratch or leading an established enterprise through digital transformation, these organizations recognize the need to adapt both their technology strategies and cultures in order to continually innovate and thrive. A new e-book from WSO2 reviews cultural factors, technology requirements, and proven strategies for driving an effective digital transformation initiative. The e-book is available at

The e-book, “Navigating the Digital Transformation Landscape,” incorporates best practices observed by the WSO2 team while supporting customers’ digital business strategies. It sets the context by reviewing two major trends among digital businesses today.

  • New digital-native businesses have emerged with digital products, services and business models that are changing how we work and play. Uber as an alternative to taxis, StubHub for buying and selling tickets, SpotHero to find parking spaces, and Fitbit for monitoring activity are three examples.
  • Established businesses are engaged in digital transformation, reinventing their business models and innovating offerings as the market landscape and technologies evolve. For instance, Netflix has moved from fulfilling video rentals by mail to delivering content online, to becoming a major funder of original content. Meanwhile, Starbucks provides a Mobile Order & Pay app that lets consumers place their coffee orders in advance and pick them up waiting in line.

The e-book then examines the primary business drivers of digital transformation initiatives. These include evolving business models where digital solutions increasingly replace physical offerings, enhancing the customer experience using analytics and social media to better understand customers, and optimizing operations by digitizing processes and enabling data-driven decision-making.

The e-book also reviews seven key technology enablers—APIs, integration, security, artificial intelligence, analytics, mobile, and the Internet of Things (IoT)—and how they contribute to digital businesses. Next, it examines key approaches to creating a culture that fosters the innovation and agility required to build a digital business. These include democratizing IT strategy, prioritizing on focused solutions, and the need to open source internal applications and aligning IT closely with the business.

WSO2 then outlines best practices being employed by customers, from startups to Global 1000 companies, to drive their digital transformation initiatives forward. These include:

  • Creating a staged roadmap with clear milestones to deliver smaller-scale, focused solutions while gaining support for the broader digital transformation initiative.
  • Cultivating the team to ensure that employees have the right skills and mindset to drive the transformation.
  • Popularizing the proof-of-concept to demonstrate early success and build the confidence needed to foster change.
  • Creating an internal open source culture that adopts the best aspects of open source organizations.
  • Using small groups to bring big ideas to market, replacing their traditional, hierarchical enterprise IT structures.
  • Engaging the enterprise’s broader ecosystem in the initiative, from partners and suppliers to technology vendors and cloud service providers.

The e-book concludes by explaining how WSO2 supports enterprises’ digital transformation initiatives with software designed to meet today’s demands for an agile approach to API management, integration, identity and access management, smart analytics, and IoT.

About WSO2

WSO2 uniquely increases the agility of digital businesses and enterprises engaging in a digital transformation. It offers the only completely integrated enterprise platform that enables businesses to build, integrate, manage, secure and analyze their APIs, applications, and Web services—on-premises, in the cloud, on mobile devices, and across the Internet of Things. Leading enterprise customers worldwide rely on WSO2’s award-winning 100% open source platform and its robust performance and governance for their mission-critical applications. Today, these businesses represent nearly every sector: health, financial, retail, logistics, manufacturing, travel, technology, telecom and more. Visit to learn more, or check out the WSO2 community on the WSO2 Blog, Twitter, LinkedIn, and Facebook.

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