Careers - United States

Marketing Team

Lead Marketing Officer - Sales Enablement

Careers > United States
Location: Mountain View

Lead Marketing Officer - Sales Enablement provides enablement needs analysis, learning programs design, delivery, and communications programs to drive successful sales training and performance improvement of both internal salespeople as well as our partner sales representatives globally. This is an amazing opportunity to build and grow the groundwork for our sales/partner teams, and make a huge impact on the time to ramp-up our new sales hires. You’ll also design and execute programs in collaboration with key business stakeholders interacting with product marketing, sales, certification and field marketing. The position will report to the VP, Product Marketing, with close relationships with SVP Sales, regional Sales GMs, and partner relationship managers.

In this role, you will work with internal teams to craft, deliver, and manage a partner enablement program that ensures partner sales and sales technical teams understand WSO2’s brand, and our value proposition as the leading Open Source Integration platform.

The ideal candidate is passionate about accelerating the success of our sales teams, and thrives in a fast paced, unstructured environment. This is an excellent opportunity for a self-motivated individual to own and build this function for the WSO2 global sales team from the ground up.

Core Responsibilities

  • Design, create, and implement comprehensive sales enablement programs (tools, processes, programs etc.) to ensure sales readiness of direct and partner sales organizations
  • Design, develop, and deliver world-class on-boarding, learning, and reinforcement programs
  • Ensure the field understands the technical content, positioning, differentiation, and business value of key product releases
  • Provide programs and services to ramp sales new hires to productivity, and supports and mentors those new hires throughout their onboarding process
  • Communicate and manage program objectives and deployment plans
  • Create written content to educate the sales team and advance deals such as case studies, competitive information fact sheets, product collateral, and custom work
  • Develops and measures usefulness, relevance, and uptake of enablement materials
  • Work closely with Product Management and Product Marketing for content; share field input with these teams in order to optimize messaging and product direction
  • Establish an effective methodology to capture, analyze, and prioritize new requests for changes to systems and processes
  • Manage and curate the sales content repository and ensure that all information is easily and readily accessible at point of need
  • Shadow on sales calls and demos as needed to identify gaps where sales processes can be improved
  • Inspire partner sales and sales technical teams on the value WSO2 brings to businesses and customers
  • Has a genuine desire to help others succeed
  • Some international travel to meet with regional sales teams - required

Qualifications & Skills

  • 7+ years of a proven track record in sales enablement, solution/value selling, and/or pre-sales activities in IT enterprise software markets
  • Experience in facilitation, training, coaching sales professionals
  • Strong in building and maintaining inter-departmental relationships
  • Experience in analyzing business needs and selling value to customers
  • Professional with project/program management experience
  • Excellent team player with good leadership skills
  • Based in the SF Bay Area
  • Fluency in English, working knowledge of other languages is an asset
  • Enable others to articulate how to competitively position WSO2’s API and integration capabilities for those key use cases and within those different scenarios
  • Create and deliver persuasive presentations
  • Facilitate interactive enablement exercises
  • Drive excitement and consensus across a variety of teams