Careers - LATAM

Sales and Marketing

Senior Field Marketing Manager - LATAM

Careers > Brazil
Location: São Paulo

As a Senior Field Marketing Manager for LATAM, you will lead hands-on efforts to work alongside our LATAM sales organizations to develop the overall function and to help create sales-qualified leads, driving the pipeline. Working closely with corporate marketing and other Field Marketers, you will help align product messaging and calls-to-action to roll-out go-to-market efforts including presence at local events, meetups, conferences, development and roll-out of targeted demand-generation campaigns, and find ways to engage local communities of potential customers.

This is a high-profile opportunity to create and define the LATAM field marketing function, and an exceptional chance to bridge marketing and sales to help drive net-new business.

The successful candidate is one who takes initiative, doesn’t hesitate to make constructive suggestions, can manage budgeting and scheduling, and most of all, is results-oriented. This is an extraordinary opportunity to generate success, and potentially grow a larger Field Marketing organization.

Key Responsibilities

  • Help define the WSO2 Field marketing function, activities, outcomes, and goals/KPIs
  • Maintain an outcome-based goal set and metrics tracking effectiveness including marketing-qualified leads, sales-qualified leads, and cost-per-lead efficiency
  • Partner with sales, corporate marketing, event management, and social marketing to identify and participate in local events and develop demand generation content
  • Plan, create, schedule, execute, and measure targeted demand generation campaigns in support of LATAM-based sales teams
  • Partner with corporate marketing help develop and roll-out content marketing programs
  • Partner with product marketing to develop overall go-to-market strategy and marketing programs to drive LATAM demand
  • Be the market expert for local (Geo) market intelligence, buyer personas, buying habits, and buying criteria
  • Manage entire LATAM field marketing budget and scheduling

Desired Experience

  • 5+ years of increasing responsibility in field marketing, demand creation, and/or go-to-market program creation and roll-out
  • Experience with marketing to technical, developer, or open-source audiences a plus
  • Knowledge engaging local communities, meet-ups, user groups, etc. a definite plus
  • Experience working in developer marketing and open source communities
  • Able to fluently communicate and write in English, Portuguese and Spanish
  • Awareness about local events and how to engage WSO2 on them

WSO2 Internal Notes on the position/function:

  • Field Marketing functions will be dedicated by GEO (not by Pod) and located in-GEO with the pods they support
  • Field marketing to be measured on marketing-qualified leads, sales-qualified leads, and $ efficiency per lead
  • Will report into the marketing org, with dotted-line reporting to head-of-sales
  • Field Marketing budget use will require approval from Pod sales leads