Careers - Sri Lanka

Marketing Team

Senior Marketing Officer - Content Specialist

Careers > Sri Lanka
Location: Sri Lanka

You are a creative thinker with excellent writing and analytical skills, an audience-first mindset, and the ability to produce engaging, compelling content. In addition, you have a strong knowledge of SEO, SEM, and social media content strategy. You will understand the nuances, advantages, and shortcomings of each channel and know how to utilize data in formulating effective copy for websites, written content, digital ads, mailers, and social media posts. You will be responsible for facilitating the creation, improvement, and placement of all content to drive our high-quality lead pipeline.

Responsibilities and Duties:

  • Continually raise the bar on creativity by writing fresh copy that connects with our desired audiences to drive action.
  • Comfortably vary voice, style, and other characteristics according to the industry, company, or target audience.
  • Stay up-to-date on content creation and industry trends.
  • Ensure all copy adheres to style guidelines and our brand voice for consistency in messaging.
  • Interpret campaign briefs and messaging documents to develop and produce compelling copy.
  • Effectively collaborate with the broader marketing team—from idea to delivery—to produce industry-leading content.
  • Edit, proofread, and improve content; liaise with content writers to ensure consistency and improve content for SEO.
  • Create a content calendar that aligns with the overall marketing calendar; clearly outline product content roadmaps and ensure adequate coverage across key channels.
  • Evaluate the performance of content initiatives and provide recommendations and feedback to facilitate continuous improvement.
  • Contribute to a high performing, highly engaged, and highly curious team culture.
  • Thrive in a fast-paced, collaborative environment, with a high-volume workload that often requires short turnaround times.

Qualifications and Skills:

  • Bachelor's degree in Communications, Marketing, English, Journalism, or related field is desired.
  • Agency experience will be highly regarded. Proven content writing or copywriting experience that is compliant with relevant standards.
  • Strong understanding of digital marketing (SEO, SEM, social media, email) techniques.
  • A portfolio of published articles.
  • Excellent English writing and editing skills.
  • The ability to work in a fast-paced environment with tight deadlines.
  • The ability to handle multiple projects concurrently.
  • Effective communication skills.
  • Proficient in all Microsoft Office/Google Suite applications.
  • Proficiency in Google Analytics, Ahrefs, Moz, SEMRush, Sprout Social, Pardot, Salesforce, and other sales and marketing automation tools.

In Addition to a Competitive Compensation Package, WSO2 Offers:

  • A work culture and environment where we value both hard work AND flexibility.
  • A sensible vacation/leave plan that fits your needs.
  • Health insurance for you and your family.

About WSO2

Founded in 2005, WSO2 enables the composable enterprise. Our open-source, API-first and decentralized approach helps developers and architects to be more productive and rapidly compose digital products to meet demand. Customers choose us for our broad, integrated platform, approach to open source, and digital transformation methodology. The company’s hybrid platform for developing, reusing, running, and managing integrations prevents lock-in through open-source software that runs on-premises or in the cloud. WSO2 has over 800 employees worldwide with offices in Australia, Brazil, Germany, India, Sri Lanka, the UAE, the UK, and the US. Today, hundreds of leading brands across the globe and thousands of projects execute more than 18 trillion transactions annually using WSO2’s technologies.

Visit wso2.com and follow WSO2 on LinkedIn or Twitter to learn more.

Diversity Drives Innovation

We’ve built our business on a commitment to diversity and inclusion. We believe it’s important to foster an environment that values and respects each individual’s strengths, perspectives, and ideas. Doing so not only drives innovation; it also ensures that we can create superior experiences for our customers, partners, and employees worldwide. We value the diversity of our team regardless of race, ethnicity, religion, gender, age, national origin, disability, sexual orientation, or veteran or marital status, and we do not tolerate any form of discrimination.