Organizations interacting with other businesses, whether customers or partners, must effectively manage access to their B2B SaaS applications for external identities. This problem domain is known as B2B CIAM. While B2B CIAM shares fundamental concepts like users, groups, roles, and protocols, as well as features such as authentication, authorization, provisioning, and federation, what differentiates B2B CIAM vendors is the experience they offer in developing, operating, and governing B2B SaaS applications.
Identity architects, enterprise architects, developers, technical CXOs, and general CX personas.