Improving Consumer Engagement
using APIs, Integration and Analytics
through Digital Personalization

Current generation of consumers are expecting a personalised experience and social media like engagement from every sector ranging from Government to Supermarket. APIs enable exposing business capabilities and provide the ability to assemble new experiences. Integration provides ability enable new business use cases. Analytics provide consumer and business intelligence to deliver personalized contextual experience.

In this workshop, we will dive deep into WSO2 API Management, Integration and Smart Analytics capabilities which provide a single platform to generate new sources of revenue through customer engagement.

Presented by:

Dassana Wijesekara
Associate Director/ Solutions Architect, WSO2

Dassana is a member of the WSO2 Solutions Architecture team. He has provided technology consulting on customer engagements helping them to successfully implement, evolve and operate rapidly-changing resilient enterprise systems based on service-oriented architecture and enterprise application integration at scale in multiple domains ranging from finance (Internet only banks) to Internet of Things (smart cities). He is an experienced coach and speaker with more than 13 years of experience in the industry. He advises and assists CxOs, architects, consultants, analysts and technical specialists in a wide range of architectural disciplines.



Thursday, July 19
9:30 a.m. to 1:30 p.m.
Rydges Wellington
75, Featherston Street, PO Box 1057, Wellington 6011, New Zealand