Improving Consumer Engagement using APIs, Integration and Analytics through Digital Personalization
Current generation of consumers are expecting a personalised experience and social media like engagement from every sector ranging from Government to Supermarket. APIs enable exposing business capabilities and provide the ability to assemble new experiences. Integration provides ability enable new business use cases. Analytics provide consumer and business intelligence to deliver personalized contextual experience.
In this workshop, we will dive deep into WSO2 API Management, Integration and Smart Analytics capabilities which provide a single platform to generate new sources of revenue through customer engagement.