Building a customer-centric enterprise with CIAM

Transforming the customer experience is at the heart of digital transformation. Digital technologies are changing the game of customer interactions, with new rules and possibilities that were unimaginable only a few years back. Customer Identity and Access Management (CIAM) is a whole emerging area in the IAM, which is essentially an ingredient for digital customer experience. Today’s increasingly sophisticated consumers now view digital interactions as the primary mechanism for interacting with brands and, consequently, expect deeper online relationships delivered simply and unobtrusively.

A consumer IAM system has a greater need for scale than a B2E IAM system. Although many firms have successful enterprise-wide employee IAM deployments, that number is in the tens or hundreds of thousands of active users; the user populations of leading online consumer properties are 10 to 50 times larger, according to Forrester. This creates numerous architectural challenges, as CIAM solutions must be able to support login flows and personalization/preference management for hundreds of thousands, even millions, of online consumers.

In this workshop we will discuss the strategies in building an efficient CIAM system, challenges and the patterns to address those with WSO2 Identity Server.

Presented by:

Prabath Siriwardena
Senior Director, Security Architecture, WSO2

Prabath Siriwardena (@prabath) is the Senior Director of Security Architecture at WSO2 having more than 10 years of industry experience in designing and building critical Identity and Access Management (IAM) infrastructure for global enterprises, including many Fortune 100/500 companies.

Prabath spent most of his time in last ten years with the WSO2 IAM team, in developing the open source WSO2 Identity Server (Apache 2.0 license), which is used by hundreds of top companies globally, hundreds of Universities in USA and Canada, and also within the open source communities. WSO2 Identity Server serves more than 50 million identities globally.

As a technology evangelist, Prabath has ​published four books, including the one on Advanced API Security. He ​blogs at on various topics from blockchain, PSD2, GDPR, IAM to microservices security. He also runs a ​Youtube channel to educate the public on various topics related to IAM.

Prabath has spoken at numerous conferences including RSAConference, Identiverse (Cloud Identity Summit), European Identity Conference (Keynote 2015), Consumer Identity World (Keynote 2018), API World, API Strategy & Practice Con, OSCON and WSO2Con - and traveled the world conducting workshops in evangelizing WSO2 technologies. He is also the founder of the ​Silicon Valley IAM User Group, which is the largest IAM meetup in the San Francisco Bay Area.


Mountain View

Wednesday, June 13
9:30 a.m. to 1:00 p.m.