Digital businesses are reshaping the landscape of many industries with novel products, services, and business models. To thrive and remain competitive, new businesses and established enterprises alike need to adapt both their technology strategies and core aspects of their cultures.
In this free eBook on “Navigating the Digital Transformation Landscape” we review cultural factors, technology requirements, and proven strategies for driving an effective digital transformation initiative.
The book demonstrates how digital transformation has enabled established businesses to change their business models and evolve with innovative offerings. It also explores how new digital-native businesses such as Airbnb and Uber have emerged with digital products and services that has vastly changed the modern world.