New Web business models rely on platforms and APIs instead of Web sites. Ecosystem platforms create richer, composite user experiences, which outstrip traditional websites. By delivering business capabilities as a service (instead of as an insular application), vertical PaaS offerings interconnect multiple partners and transcend traditional Web APIs. In this webinar, Chris Haddad will describe: Why service APIs increase partner interactions and enable organizations to surpass their competition. How ecosystem platforms enhance customer acquisition and retention. What platform services, cloud architecture, and technical characteristics are required to deliver a Vertical PaaS and create a rich ecosystem.
Chris is Vice President of Technology Evangelism at WSO2 and focuses on focus on raising visibility, awareness and knowledge of the company’s products and services. Prior to WSO2, Chris led research teams at Gartner and the Burton Group for 8 years (acquired by Gartner in 2009), advising Fortune 500 enterprise organizations and technology infrastructure vendors on adoption strategies, architecture, product selection, governance, and organizational alignment.