An organization’s user experience is the window to creating a first impression for its capabilities and trust. This is where customer identity and access management (CIAM) enters, driving revenue growth by leveraging identity data to acquire and retain customers. CIAM drives the layer of interactions with the customer—it’s your new public face!
Enterprises start dabbling in the basics of CIAM by providing SSO and identity provisioning to their customers. As the business grows, the CIAM platform would need to integrate securely with business APIs, and then later, be able to integrate with various marketing, CRM, and data management platforms for more cohesiveness. Finally, it should be an intuitive platform that can predict user behavior to aid decision making. These are the various maturity levels of a CIAM model for any enterprise.
In this webinar, Prabath will take you through:
- The different maturity levels of CIAM
- Help you determine which level your organization is at
- Understand the existing gaps you need to address to be an agile enterprise through CIAM.