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Profiles

Note

The Customer Data Service is currently in Preview. Some features may be subject to changes in future releases.

A profile is the central entity in the Customer Data Service. It represents a single person's collected data, their identity attributes, behavioral traits, and per application data unified across all interactions.

Profile List

Temporary and permanent profiles

Profiles are either temporary (anonymous) or permanent (identified).

Temporary profile

  • Created when an anonymous user first interacts (e.g. visits a website)
  • Has no user_id
  • Accumulates behavioral data during the anonymous session

Permanent profile

  • Has a user_id, which is set when the user logs in or is created in WSO2 Identity Platform
  • Acts as the master record for that identity
  • May have one or more temporary profiles merged into it over time

Profile structure

Field Description
profile_id System generated UUID. Immutable.
user_id The user's ID from WSO2 Identity Platform. Empty on anonymous profiles.
identity_attributes Attributes sourced from the identity system (e.g. email, phone, name). Keyed by attribute name.
traits Behavioral or preference data (e.g. download count, segment tags).
application_data Per-application data, keyed by application identifier.
meta.created_at When the profile was created. Read-only.
meta.updated_at When the profile was last modified. Read-only.
merged_from References to profiles that were unified into this one.
merged_to Set on child profiles, points to the master profile they were merged into.

Profile Structure