Simplify Access to Your B2B SaaS Applications

Transform how you secure and streamline user access to your B2B SaaS applications. WSO2 delivers the industry’s most flexible, capable, and comprehensive B2B CIAM solution for your business.

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From startups to mature enterprises, organizations worldwide trust WSO2 to secure their SaaS apps

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B2B CIAM, Explained

B2B CIAM transforms how you secure and streamline user access to your B2B SaaS applications. It efficiently manages access for third parties, including enterprise customers and channel partners like dealers, distributors, resellers, franchisees, vendors, etc.

WSO2 Tackles the Big Challenges in Securing Access to B2B SaaS Applications

Onboard Customers and Partners

Streamline the registration and onboarding of enterprise customers and partners through intuitive, user-friendly interfaces and processes.

Reduce Friction in Customer Access

Provide self-service and autonomy to customers and/or partners to manage their own user/group access rights.

Support Unique Business Models

Boost business growth by empowering channel partners, such as distributors and resellers, with more control to directly manage your customers.

Appoint Designated Custodians

Assign and oversee custodians and data stewards to represent customers, supported by comprehensive audit trails.

Regulatory Compliance

Govern external users’ access and privacy effectively to prevent fraud, minimize data breaches, and comply with regulations.

Reduce Operational Cost

Delegate user administration to business customers to minimize help desk costs.

Increase Developer Productivity

Minimize the time application developers spend resolving IAM/CIAM integration issues, diverting their attention away from constructing business functionality.

Machine-to-Machine (M2M) Identities

Secure integration points for the machines and devices in your organization’s B2B ecosystem

Manage your multi-app portfolio

Control which business customers have access to which of your B2B SaaS apps through innovative subscriptions

 
 

What B2B SaaS Application are you Building?

Challenges

Deliver cutting-edge SaaS solutions that help customer organizations digitally transform, improving user experience, productivity and efficiency.

Provide straightforward means to onboard customer organizations, to ensure quick adoption and time to value.

How WSO2 helps

  • Enable customized, branded customer onboarding and log-in journeys, unique to each customer organization.
  • Optionally integrate customer organizations’ own IdPs to streamline the onboarding process.

Challenges

Enable financial services organizations to create the ideal user experience for its banking app customers.

Ensure that each business customer can control important processes and define their preferred task assignments.

How WSO2 helps

  • Quick onboarding of customers
  • Delegated authority, ensuring company officers can carry out important tasks and onboard their team
  • Application roles to define what users can perform which financial functions

Challenges

Enable customer organizations to use the bank’s digital services within their own applications, adding innovative financial capabilities.

Ensure that customer organizations can access the digital services they’ve subscribed to, and that all transactions are secure and private.

How WSO2 helps

  • Provide a secure marketplace where developers can find and subscribe to innovate banking services
  • Enforce strict security and privacy principles as these services are accessed

Challenges

Grow sales of telecom solutions by delivering innovative white-label telecom services, such as mobile internet connectivity, to corporate customers.

Customers offer rebranded telecom services to their consumers, reducing costs while improving service quality.

How WSO2 helps

  • Simplify self-service onboarding of enterprise customers with intuitive workflows
  • Delegate key administrative rights to corporate admins

Challenges

Enable various government departments and agencies to access centralized technology services and verified citizen identity information.

Ensure only the right departments and agencies are accessing the data.

How WSO2 helps

  • Securely connect various departments with modern federation services
  • Enforce fine-grained access control policies on sensitive data

Challenges

Facilitate safe and efficient information sharing between government and private enterprises.

Reduce administrative overhead while promoting secure, paperless interactions with businesses.

How WSO2 helps

  • Securely connect government with businesses using modern federation services
  • Enforce fine-grained access control policies on sensitive data

Challenges

Deliver cutting-edge SaaS solutions that help customer organizations digitally transform, improving user experience, productivity and efficiency.

Provide straightforward means to onboard customer organizations, to ensure quick adoption and time to value.

How WSO2 helps

  • Enable customized, branded customer onboarding and log-in journeys, unique to each customer organization
  • Optionally integrate customer organizations’ own IdPs to streamline the onboarding process.

Challenges

For decentralized organizations, establish a centralized identity and access management platform to ensure security and governance for the organizations’ internal apps.

Simultaneously, delegate authority to regional administrators for tasks such as user lifecycle management and entitlements management.

How WSO2 helps

  • Provide a central IAM system that manages all users and ensures secure access to applications
  • Establish separate organizational tenancies for regional units which can be administered locally

Challenges

Enable API-economy organizations to thrive by easily and securely exposing internal services to third parties as managed APIs.

Ensure that third party customer organizations can be easily enrolled in the marketplace and the specific services they need, and that their access to those services is secured.

How WSO2 helps

  • Provide a centralized system to enroll external customer organizations and their users, and define which services they are subscribed to
  • Enforce appropriate access controls for the APIs when they are called

Crucial B2B CIAM Capabilities, from A to Z

Whether your organization is just starting out with B2B SaaS applications or if you’re looking to take things to the next level, WSO2 offers the capabilities, experience and maturity to ensure your success.

Empower Your B2B SaaS App Developers

WSO2 helps improve developer experience and increase productivity when building B2B SaaS applications, dramatically reducing the need to create elaborate custom code for essential B2B SaaS application building blocks.

Organization Management

Built-in tenancy for logical compartmentalization of each enterprise customer and/or partner for security and governance.

Hierarchical Organizations

Ability to adopt any complex business structures within your customer and/or partner organizations such as regional units, business units, etc.

Unified, Customer-centric Design

Embrace a customer-centric IAM experience rather than an app-centric one. Create a common sign-on experience throughout your application portfolio

Roles

Unified access control across applications and APIs with organization-scoped and application-scoped roles.

Developer Tooling

APIs, SDKs, templated workflows/integrations and low-code/visual editors that increase developer productivity.

Subscription Management

Easily control and monitor which of your business customers has access to which of your B2B SaaS in your multi-app portfolio.

Enhance Customer/Partner Experience

From onboarding your enterprise customers, to delegating administrative tasks, WSO2 IAM provides your customers with an enhanced experience on your B2B SaaS platform.

Delegated User Lifecycle Management

Empower customers and/or partners to onboard and manage their own sub-tenants and users.

Entitlements Management

Empower customers and/or partners to manage their own users’ entitlements through roles for applications and APIs.

Customized Log-in

Empower customers and/or partners to choose from a variety of authentication options for SSO, social logins, and MFA.

White-Label/Branding

Empower customers and partners to shape the desired appearance at every consumer touchpoint, including log-in, registration, account recovery, emails, and URLs.

Collaboration

Enable customers and partners to collaborate with just the right levels of access.

BYO Identity Provider

Each customer or partner can optionally use their own IdP, simplifying user onboarding, access management, and lifecycle management.

Optimize Digital Operations

WSO2 helps organizations easily and efficiently govern their B2B SaaS application environment to ensure ongoing success.

Integrations

Streamline digital operations by integrating with systems such as CRM, subscription services, marketing automation, and CDPs.

Application Subscriptions

Govern access to your application and API portfolio by organizations.

Sign-in/sign-up Options

Govern the “level of assurance” for each application, while allowing organizations to choose from a variety of authentication options for SSO, social logins, and MFA.

Mandatory Access Delegations

Designate brokers to represent customers through both mandatory and discretionary access delegations.

Audits and Insights

Keep a bird’s eye view of all B2B accesses through audits and insights across all your applications from a single place.

Intuitive Management Console

Easily administer your B2B SaaS app portfolio, customer organizations, delegations of admin rights, and more from a single, modern interface.

Leading Organizations Worldwide Trust WSO2 for B2B CIAM

Case Study

Nutanix Enhances Experience of Rapidly Growing User Base With Single Sign-on Using WSO2 Identity Server

Nutanix leverages WSO2 B2B CIAM to deliver storage and compute infrastructure to over 4000 customer organizations in 90 countries. WSO2 enables seamless SSO across portals and mobile apps for customers, partners, community and employees.

Learn More

Customer Spotlight

Secure IoT Portal Enables Customers to Manage 100M+ Vehicles, Smart Devices, and More

Vodafone uses WSO2 B2B CIAM to secure the world’s largest IoT portal, enabling partners such as BMW, VW, Yamaha, and Amazon to deliver SIM services to their 100M+ customers, so their vehicles and devices can connect to the internet.

Designed by Developers, for Developers

By its very nature, B2B CIAM requires customization and adaptation to meet the needs of tenant organizations. WSO2’s solutions have always been built with customization in mind, including features such as:

Unmatched Extensibility

A modular, standards-based, API-centric architecture that offers unparalleled levels of extensibility, customization, and integration with other business-critical systems

Straightforward Customization

Built-in extension points and easily modifiable processes for onboarding, registration, user self-service, login, risk adaptive authentication, and more

Rich Developer Resources

A wide range of SDKs, integrations, and code samples to ensure your developer team can use their preferred tools and be productive fast

Operate in the Cloud, On-Premises or in Hybrid Environments

Design

IDaaS Deployment for Speed and Simplicity

Get up and running instantly with our multi-tenant SaaS solution. Add your critical cloud-based business applications in minutes.
 

Design

Run it Yourself or Use Our Private Cloud Deployment

Use self-hosted software or let us host it for you. Address requirements such as integrating with Windows desktop authentication or legacy solutions.