Organizations that interact with other businesses, whether they are customers or partners, must effectively manage access to their B2B SaaS applications for external identities. This problem domain is known as B2B CIAM. While B2B CIAM shares fundamental concepts like users, groups, roles, and protocols, as well as features such as authentication, authorization, provisioning, and federation, what differentiates B2B CIAM vendors is the experience they offer in developing, operating, and governing B2B SaaS applications.
In this session, we will explore the B2B CIAM problem domain through real-world customer use cases. We will discuss why retrofitting traditional EIAM or B2C CIAM solutions is not sufficient.
Key takeaways include:
- B2B CIAM vs. B2C CIAM vs. EIAM
- Improving B2B SaaS application developer experience and productivity
- Enhancing customer experience with customized workflows and user access management autonomy
- Ensuring efficient streamlining and governance of access to your B2B applications and B2B API portfolio for digital operations teams
Speaker
Johann Nallathamby
Director - Solutions Architecture,
WSO2
Johann heads solutions architecture for IAM at WSO2. In his role he is responsible for enabling WSO2's regional sales teams and partners to build and deploy successful IAM solutions. He also continues to work with customers globally on solving their IAM challenges. He was previously the product lead for WSO2 Identity Server, where he was responsible for the product’s roadmap and architecture. Johann has been a speaker at many international conferences including Gartner IAM, IDM, Heliview IAM, API Days, and WSO2Con.