About the Role
The Content Operations Specialist is responsible for ensuring WSO2's content is consistently edited, published, optimised and maintained to the highest standard. Working within an AI-enabled content operations framework, this role combines editorial excellence with modern digital marketing practices to improve content quality, discoverability and performance across channels.
This role is ideal for someone with strong writing and editing skills, experience with CMS platforms, an understanding of SEO, GEO and digital marketing fundamentals, and a passion for using AI and automation to improve marketing workflows. The successful candidate will have exceptional attention to detail, a continuous improvement mindset, and enjoy helping build scalable content operations that drive awareness and engagement.
Key Responsibilities
Editorial Operations & Copy Editing
- Copy edit blogs, articles, landing pages, white papers, customer stories and other marketing assets.
- Ensure content is clear, accurate, consistent and aligned with WSO2's editorial standards and brand guidelines.
- Review content for grammar, readability, formatting and messaging consistency.
- Coordinate editorial reviews with Product Marketing and subject matter experts.
- Perform final quality assurance before publication.
Content Publishing & Website Management
- Publish and maintain content across the WSO2 website and blog.
- Format content within the CMS to ensure an optimal user experience.
- Upload and manage images, downloadable assets and multimedia content.
- Implement metadata, tagging, categorization and internal linking.
- Ensure all published content meets accessibility, SEO and quality standards.
- Troubleshoot publishing issues and maintain content consistency across digital channels.
SEO/GEO & Content Maintenance
- Apply SEO/GEO best practices to all published content, including metadata, headings, image optimization and internal linking.
- Support GEO initiatives by ensuring content follows established discoverability standards.
- Monitor published content for broken links, outdated information and content quality issues.
- Support ongoing content audits and refresh programs.
- Maintain a healthy, accurate and well-organized content library.
Content Distribution Support
- Prepare content for multi-channel distribution across email, social media and other marketing channels.
- Assist in repurposing content into multiple formats and channels.
- Coordinate publishing schedules to support campaigns, launches and regional initiatives.
- Maintain distribution checklists and ensure assets are published on time.
AI-Assisted Content Production
- Use AI tools to accelerate editorial workflows, including proofreading, summarization, metadata generation and content repurposing.
- Support the continuous improvement of AI-assisted content production processes.
- Ensure AI-generated content meets WSO2's quality standards before publication.
Qualifications, Skills and Relevant Experience
Experience
- 2-4 years' experience in content marketing, editorial, digital marketing or content publishing.
- Experience working with content management systems and website publishing.
- Understanding of SEO fundamentals and content optimisation.
- Experience editing technical or B2B content is desirable.
- Familiarity with AI-powered writing and productivity tools.
Skills
- Exceptional written English and copy-editing skills.
- Outstanding attention to detail and organisztional skills.
- Strong understanding of web publishing and content formatting.
- Working knowledge of SEO best practices.
- Ability to manage multiple projects and deadlines simultaneously.
- Collaborative mindset with excellent communication skills.
- Comfortable working with marketing technology platforms and AI tools.
In Addition to a Competitive Compensation Package, WSO2 Offers:
- A work culture and environment where we value both hard work AND flexibility.
- A flexible vacation/leave plan that fits your needs.
- Health, dental, and life insurance for you and your family.
- An opportunity to work with cutting-edge technologies.
- An opportunity for professional growth and development.
Diversity Drives Innovation:
We’ve built our business on a commitment to diversity and inclusion. We believe it’s important to foster an environment that values and respects each individual’s strengths, perspectives, and ideas. Doing so not only drives innovation; it also ensures that we can create superior experiences for our customers, partners, and employees worldwide. We value the diversity of our team regardless of race, ethnicity, religion, gender, age, national origin, disability, sexual orientation, or veteran or marital status, and we do not tolerate any form of discrimination.