[Blog Post] Customer IAM (CIAM) ~ Turning Identity Data Into Gold!
By Prabath Siriwardena
- 24 Sep, 2017
Transforming the customer experience is at the heart of digital transformation. Digital technologies are changing the game of customer interactions, with new rules and possibilities that were unimaginable a few years back. Customer Identity and Access Management (CIAM) is an emerging area in the IAM space, which is an essential ingredient for digital customer experience. Today’s increasingly sophisticated customers now view digital interactions as the primary mechanism for interacting with brands and, consequently, expect deeper online relationships delivered simply and seamlessly.
To understand the role of CIAM in enterprises read Prabath's blog on Customer IAM (CIAM) ~ Turning Identity Data Into Gold!.