Optimizing the customer experience across touchpoints depends on trusted and unified data being delivered in real-time. And accomplishing that complex integration relies on a variety of foundational technical components and patterns to be successful.
In this session, we will discuss how ACA leveraged their cloud based WSO2 platform as a foundation for their Event Driven Architecture that empowered the organization’s consistent and personalized customer experience vision. Join us to hear how that foundation aligned with the company’s CDP, CRM, Contact Center, Big Data, AI / Data Science, Marketing, and Digital strategies.
Speakers
Damian Bridges
Senior Vice President and CIO, AAA Club Alliance
