PLAYBOOK

The Banking CXO Playbook

Building a Customer-Focused Digital Identity Strategy

Building a Customer-Focused Digital Identity Strategy

To compete in the digital space, banking CXOs are tasked with continuously evolving how they deliver exceptional customer experiences. Customer identity and access management (CIAM) offers banks the tools and strategy to deliver digital customer experiences that are responsive, secure, scalable, and “always on.” But it’s not just the digital giants that can benefit from this.

Delve into insights and practical guidance for banks to build a mature CIAM strategy as a competitive differentiator in elevating customer experiences.


With extensive expertise catering to over 100 customer banks including ING, Crédit Agricole, and Société Générale, we share:

  • An introduction to CIAM and its proven benefits for banks.
  • How CIAM can help you craft superior customer experiences and competitive differentiation as the banking industry continues to evolve rapidly.
  • How to assess your maturity and strategic fit.
  • A step-by-step guide to choosing a CIAM solution and implementing this to genuinely optimize your digital initiatives.
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