Enhancing the customer experience is at the heart of digital transformation. Today’s increasingly sophisticated customers view digital interactions as the primary mechanism to interact with products and services and, consequently, expect deeper online relationships delivered simply, securely, and seamlessly. Customer identity and access management (CIAM) plays a vital role to connect applications and APIs to users, and more.
In episode 2 of the recently held WSO2 & DeARX Integration Series, our experts share a success story from TymeBank, one of the top three digital banks in South Africa. Here’s a recap of three compelling presentations—which discuss the vision, the customer experience, and the product—focusing on why the right CIAM solution is key to success. You can read about episode 1 here.
By Prabath Siriwardena, Vice President & Deputy CTO - Security Architecture, WSO2
One of the primary goals of CIAM is to drive revenue growth by leveraging identity data to acquire and retain customers. It builds an identity-centric ecosystem to nurture an anonymous website visitor into a well-known, loyal customer. Today, in the age of the customer, identity has become the glue for all contextual marketing. In this insightful session, Prabath discusses the challenges, the capabilities you should look for when evaluating a solution, and a maturity model to find out where you are in implementing one.
By Jonathan Lewis, Integration Specialist, Solutions Architecture and Software Engineering, DeARX
With the proliferation of devices, the shift towards digital transformation, and the need to understand the customer journey better, identity and access management plays a pivotal role in making sense of identity data with the use of developer-friendly CIAM solutions. To achieve this and provide enhanced, secure, and seamless digital experiences, a modern bank needs a solution that provides the capabilities to thrive in a complex heterogeneous ecosystem. In this real-life customer success story from TymeBank, South Africa’s first digital bank, Jonathan shares the bank’s mission, requirements, technologies used, success metrics, as well as plans for the future.
By Johann Nallathamby, Associate Director/Solutions Architect, WSO2
WSO2 Identity Server is a uniquely extensible, API-driven, cloud-native IAM product designed for developers that build CIAM solutions. The open-source solution incorporates the functionality to federate, authenticate and manage identities; bridge across heterogeneous identity protocols; and secure access to web and mobile applications along with API-based endpoints. Johann discusses how these capabilities help multiple stakeholders to obtain the maximum benefits from the system. He also discusses the product’s latest enhancements, roadmap, and vision.
Most recently, WSO2 Identity Server has been named a Strong Performer in The Forrester Wave™: Customer Identity and Access Management, Q4 2020 report published on October 8, 2020. The report’s findings were based on a 32-criteria evaluation of the 13 software vendors that Forrester identified as the most significant CIAM providers. You can access the report here.
Do you want to learn more?
These great series aside, we offer a number of opportunities to connect with our experts—wherever you are in the world. Sign up for our virtual events or get in touch with us here if you’d like to learn more about microservices, API security, enterprise integration, and identity management. For more information about WSO2 Identity Server, please visit our product page. You can also keep in touch via our Slack channel (https://wso2is.slack.com) and the community Twitter account (@wso2iscommunity).