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Profile

CIAM Trends Chat APAC

CIAM Responsible Solutions for Creating Positive Consumer Experiences

May 31, 2022 ◆ 10 a.m. SGT

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Consumers see the world as all digital with no divide. As a result, whether those consumers are young, old, digitally savvy, or technophobes; organizations are going to have to find a way to ‘deliver better customer interactions’ than their competitors if they are to acquire and retain them.

Customer Identity and Access Management (CIAM) can be defined as “A customer-focused IAM discipline that facilitates leveraging identity data with business data to catalyze business growth”.

CIAM enables organizations to scale and ensure secure, seamless digital experiences for their users while collecting and managing identity data purposefully.

Following a recent report by EMA Consulting on Consumer Identity and Access Management (CIAM): Responsible Solutions for Creating Positive Consumer Experiences

This Trend Chat will explore and engage in a discussion with our panel of cross-industry experts to:

Review the key findings from the report
Understand how the role of CIAM can help deliver positive UX
Why you don’t have to balance security and user login experience
How you can get to know your customers better to execute more meaningful marketing campaigns

This virtual event is ideal for:

CXOs, CMOs, CDO - Chief Digital Officers (primary) ◆ Senior Managers ◆ CIOs/CTOs

Our panel of CIAM experts

Kulashekharan Srinivasaragavan, Director - Products, Procurement Services, WNS Denali

A technology and product management enthusiast with expertise in delivering products and solutions, many of them in procurement and supply chain space. Kula’s deep experience with Integration/iPaas, CAIM, automation, and data warehousing technologies feeds his passion to create a holistic solution driving value along with the faster digital transformation. He is currently working in WNS Denali as a Director of Product management owning multiple products in different stages of the product lifecycle along with building a unified user experience across the suite of products that include CIAM, UI Design themes, Integration platforms, etc. Prior to WNS Denali, he headed the integration product and delivery team in Zycus. He enjoys time reading the latest trends in technology and related news in his spare time.
Steve Brasen, Managing Research Director, EMA

Steve Brasen is a Research Director leading EMA’s practices covering endpoint management, identity management, and access management. Steve’s career at EMA follows 20 years of “in-the-trenches” enterprise experience in IT management, operational support, and engineering for high-technology, telecommunications, and financial institutions, including: MCI Worldcom, Bell Communications Research, UNIX International, Salomon Smith Barney, and Agilent Technologies. He has a B.A. in English from Montclair State University.
Geethika Cooray, Vice President & Head of Identity & Access Management, WSO2 Inc.

In his role, he is responsible for the overall operations of WSO2’s IAM business unit with a special focus on its go-to-market and commercial strategies. Since joining WSO2 in 2011, Geethika has contributed to the company’s revenue growth in a number of sales positions, focusing on the North American market, and most recently headed global sales for the IAM business unit.

Prior to WSO2, he worked as an IT intern attached to the Infrastructure Team in the Business Systems Department (IT) of Unilever Sri Lanka. He was a part of projects involving the release of two mobile solutions developed to automate and digitize the sales forces’ operations.
Micheal Bunyard, Senior Director/Head of Marketing, IAM, WSO2 Inc.

Michael Leads WSO’s Identity and Access marketing efforts. Prior to WSO2, Michael was the Program Director of IBM Security’s IAM Product Marketing team, in addition to leading Product Marketing for Mobile Security, Data Security, and Fraud. Michael has over 20 years of experience, and has led Product Marketing and Product Management for several software companies focused on enterprises.

Creating Positive Consumer Experiences through CIAM Research Report

Responsible Solutions for
Creating Positive Consumer Experiences through CIAM Research Report

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