Responsible Solutions for Creating Positive Consumer Experiences through CIAM Research Report

Explore the business value of adopting a customer identity and access management (CIAM) solution as identified by the survey-based research carried out by EMA in partnership with WSO2.

Consumer identity and access management (CIAM) processes and solutions govern the execution of processes for enabling consumer access to digital resources while ensuring security and compliance. Modern business success is reliant on the positive experiences of consumers during digital engagements.

We want to help you identify optimal solutions and best practices to support your CIAM requirements.

With extensive survey-based research of organizations actively employing CIAM solutions carried out by EMA in partnership with WSO2, we present the significant business values they were able to gain by adopting a CIAM solution in the following areas;

  • Overall customer satisfaction
  • Consumer traffic
  • Number of consumer registrations
  • Length of customer retention
  • Length of time spent on online services
  • Sales conversion rate