Director - Product Marketing - AI

About the Role

WSO2 is seeking a strategic and visionary Director of AI Product Marketing to architect and scale our developer-first, product-led growth (PLG) engine. This is a high-impact leadership role for a technical storyteller and "player-coach" who can translate deep engineering capabilities into a narrative that resonates with developers, architects, and technology executives alike. You will be responsible for defining the GTM motion for our new AI Agent Platform while effectively amplifying WSO2’s broader AI-first evolution to drive global adoption, pipeline, and revenue.

As a core member of the business unit’s leadership team, you will own the product marketing function end-to-end. Your mission is to position WSO2 as the definitive choice in the Agent Management and Agentic Enterprise landscapes. Reporting to the Chief AI Officer, you will build the engine that transforms product awareness into measurable growth by crafting seamless user journeys and empowering our global sales and marketing teams. You will work at the intersection of strategy and execution to establish WSO2’s authority in the rapidly evolving AI space.

This role requires a sophisticated understanding of AI market dynamics, developer persona behaviors, and the mechanics of a high-velocity PLG business. You will serve as the primary expert on our customers and competitors, using those insights to sharpen our pricing, packaging, and global GTM execution. With a relentless focus on activation, conversion, and pipeline metrics, you will collaborate closely with product leadership to influence the roadmap and refine how our technical value is communicated. By shaping a high-caliber content strategy and partnering across functional teams, you will ensure WSO2’s AI vision is not just heard, but adopted at scale.

Key Responsibilities

Strategic Leadership and Product-Led Growth (PLG) Ownership

• Define the AI and product marketing strategy: Own and articulate the end-to-end product marketing strategy that informs our AI narrative and drives our developer-first, PLG model for the new Agent Platform.
• Define and track key PLG metrics: Establish the core KPIs for the developer-led funnel, including sign-ups, activation rates, time-to-value, product-qualified lead (PQL) conversion, and free-to-paid conversion, and own the strategy to improve them.
• Craft the narrative: Develop and evangelize a compelling and differentiated narrative for our AI platform, one that bridges technical capabilities with tangible business outcomes and establishes a clear market position.
• Instrument the funnel: Partner with Product, Engineering, and Corporate Marketing teams to define and optimize the developer journey. Leverage growth engineering principles, modern GTM tools, and effective use of AI, to accelerate time-to-value for new users and drive conversion and surface high-quality leads for sales.
• Be a leader: Act as a key strategic partner to BU Leadership, Product Management, and Engineering teams, representing the voice of the market and the developer community to influence key business and product decisions.

Developer-Centric GTM and Content

• Orchestrate launches: Lead the GTM strategy and execution for new product and feature launches, ensuring cross-functional alignment and market impact.
• Develop a content engine: Architect a content strategy to fuel our PLG motion. You will own product-focused content such as demos, webinars, and tutorials that translate technical features into clear customer value and business impact.
• Partner with DevRel: Collaborate closely to align on community engagement, content strategy, and technical evangelism efforts, creating a powerful and unified voice in the market that builds trust and drives organic adoption.
• Champion the product: Serve as a key product evangelist and spokesperson, confidently presenting our story and value proposition in webinars, on podcasts, and at select industry events.
• Nurture community: Cultivate strong relationships with developers and customers, turning them into advocates, references, and sources of powerful case studies and testimonials.

Market Intelligence and Product Influence

• Own market expertise: Serve as the central source of intelligence on the technical landscape, competitor strategies, market trends, and pricing dynamics.
• Drive pricing and packaging strategy: Conduct market analysis and collaborate with Product and Finance to define and iterate on our pricing and packaging for different segments, from individual developers to large enterprises.
• Voice of the developer: Synthesize market and developer feedback to provide actionable insights to the Product team, directly influencing the product roadmap and strategy to ensure we are building what the market needs.
• Define personas: Develop and refine user and buyer personas—from the hands-on developer to the strategic CTO and line-of-business leader—ensuring our messaging, content, and product experience are tailored to their unique needs and pain points.

Sales and Partner Enablement for a Hybrid GTM

• Empower the field: Equip global sales and solution engineering teams with the messaging, tools, and training they need to effectively engage with PQLs and enterprise buyers.
• Create high-impact assets: Develop sales plays, competitive battle cards, compelling demos, and other enablement materials that clearly articulate our business value and technical differentiation to both technical evaluators and economic buyers.
• Enable the ecosystem: Collaborate with the partner team to ensure our technology and channel partners are equipped to represent WSO2 effectively.

Qualifications, Skills and Relevant Experience

• 8-10+ years of experience in product marketing, with at least 4+ years in a senior or leadership role for a B2B software company targeting technical users.
• Strong understanding of AI/ML/agentic concepts and developer workflows for building agentic applications and AI-powered development.  
• Proven expertise in the AI platform or developer tools space. You must be able to hold your own in conversations with developers and architects.
• Deep understanding of open source business models and community-led growth.
• Demonstrated success owning and scaling a PLG motion for a technical product. Must be fluent in optimizing the entire user journey, from activation and engagement to defining and converting PQLs.
• Hands-on experience with the modern martech stack (e.g., GTM data tools, product analytics, marketing automation, etc.) and a deeply data-driven approach to informing strategy and measuring success.
• A strategic mindset with a proven ability to connect technical product features to customer problems and C-level business outcomes (e.g., revenue growth, cost savings, risk reduction).
• An exceptional B2B storyteller with a public portfolio or examples of compelling content (blogs, presentations, videos) you have personally created or directed for both technical and business audiences.
• Excellent communication and presentation skills, with the ability to engage and influence both highly technical and senior business audiences, translating complex technical topics to the right level for your audience.
• Strong leadership qualities with a demonstrated ability to lead through influence and collaborate effectively across globally distributed, cross-functional teams.
• Thrive in a fast changing environment  with high  ambiguity, both inherent in AI advances.
• A passionate, self-motivated leader who is excited to build a new function and define market-leading products.