Submitted by indraraj.wso2.com on Wed, 12/04/2024 - 00:45
Social Login and Bring Your Own Identity (BYOI)
Give users a seamless login experience using their existing credentials from social media, email accounts, or other third-party identity platforms.
Enable users to leverage existing accounts, without the need to create new ones for each website or service.
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What is Social Login and BYOI?
Social login and BYOI are authentication methods that allow users to utilize their existing credentials for other trusted identity platforms to access various websites, applications, and online services.
Social login is a particular type of BYOI that lets users authenticate using their credentials from social media platforms such as Facebook, LinkedIn, or Twitter. BYOI is more comprehensive than social login in that it also allows users to use other third-party identity providers, such as financial institutions, mobile network operators, and governments.
Benefits of Social Login and BYOI
For Users
Social login and BYOI provide users with a low-friction method of signing up and gaining access to websites and apps, by letting them skip past cumbersome registration steps.
Users enjoy a greater sense of convenience and autonomy by leveraging existing accounts, without the need to create new ones for each website or service. Social login and BYOI also make it easier for users to log in from multiple devices.
For Organizations
The reduced friction offered by social login and BYOI can help minimize the risk of users abandoning the registration process. Organizations have a greater opportunity to establish customer engagement.
Social login and BYOI can also streamline other processes often associated with user registration, such as identity verification.
How does Social Login and BYOI Work?
Choice of Identity Provider
If a website or online service supports social login or BYOI, users have the option to use their preferred identity provider to sign up and authenticate, instead of following the default user registration process. The preferred identity provider could be a social media account such as Facebook or LinkedIn, an email provider such as Gmail or Outlook, or another trusted third-party identity platform.
Authentication by the Identity Provider
The authentication process is redirected to the identity provider, which authenticates the user, and upon user consent, shares the necessary information with the website or service that initiated the request. The user is then granted access without being required to enter a separate username and password.
Industry Standards
This process typically leverages industry standards such as OAuth 2.0 and OpenID Connect, which ensure secure and authorized access.
