Unlocking the Identity: Embracing CIAM 2.0 for a Competitive Advantage
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In today's data-driven world, customer identity has become a valuable asset. CIAM 2.0 offers advanced capabilities in data management, interoperability, personalization, and security. It provides unprecedented opportunities to unlock the true potential of Identity.
This session explores how businesses can leverage CIAM 2.0 to transform customer identity into a revenue engine. It is not just about managing identities but also about unlocking their true value. By strategically leveraging this powerful technology, businesses can transform customer identity into a source of sustainable revenue. This fosters deeper customer relationships and drives growth in the digital age.
Speaker
Omindu Rathnaweera
Associate Director/Architect,
WSO2
Omindu is an associate director at WSO2, leading the product architecture for WSO2's identity and access management (IAM) products. With more than 9 years of experience in the IAM domain, he has been a key contributor in the design and development of WSO2's identity products. Moreover, Omindu has collaborated with various customers and partners to address their IAM requirements through WSO2's products. Omindu's passion lies in shaping WSO2's IAM products to empower organizations in building cost-effective and efficient IAM strategies.