Securing B2B Applications: IAM Strategies for the Modern Enterprise
Developing B2B applications comes with a unique set of identity and access management (IAM) challenges, from managing complex organizational hierarchies and onboarding external entities to enabling delegated administration, customizing user experiences, and supporting external identity providers.
This session dives into the challenges of developing B2B apps and showcases how WSO2 B2B CIAM solutions can simplify and enhance these aspects.
We’ll explore key concepts such as modeling hierarchical organization structures, organization onboarding strategies and delegated administration. You’ll learn how to design secure user login experiences, implement "Bring Your Own Identity Provider" (BYO IdP) functionality, and connect users seamlessly to their organizations. We’ll showcase how AI agents can be securely exposed to be used by customer or partner organizations, enhancing automation and user experience in B2B contexts.
This session covers:
- Challenges in Building B2B Applications.
- Introduction to WSO2 B2B CIAM capabilities.
- Modeling organization hierarchies and organization onboarding experiences.
- Modeling different user management strategies for organizations.
- Building and Securing B2B applications using Asgardeo.
- Delegated administration and role management.
- Designing user login experiences and branding.
- Enabling AI agents for customer/partner organizations.
Speakers
Maduranga is an associate director and the product lead for the Identity Server product at WSO2. With nearly a decade of experience in Identity and Access Management (IAM), he is a key contributor to the design and development of WSO2 IAM products. Maduranga specializes in designing and deploying secure, scalable, and privacy-centric identity solutions and has helped diverse customers modernize their IAM solutions for CIAM, B2B CIAM, and cloud-native security.