Brand Guidelines
Logo
The WSO2 logo represents a strategic shift from a startup-centric aesthetic to an enterprise-grade identity. It balances technical heritage with modern functional requirements.
Technical specifications
Digital minimums:
The logo is optimized for a base digital footprint of 180px by 72px, maintaining a consistent 4x padding for optimal visual breathing room.
Print minimums:
For physical media, the minimum footprint scales to 250px by 100px to ensure crisp production.
Usage
To maintain brand integrity and ensure the highest technical standards, the WSO2 logo usage is governed by strict visual principles centered on clarity, contrast, and consistency.
Icon
The pulse line has been simplified into a clean digital signal, replacing the jagged, analog feel of the legacy version. This reinforces the brandʼs "high-performance" and "tech-native" identity.
Technical specifications
Digital minimums:
Optimized for a base footprint of 100px by 100px to ensure the "digital signal" remains sharp on all screen resolutions.
Print minimums:
Offset at 150px by 150px to accommodate physical production limitations and maintain line-weight definition.
Usage
To maintain brand integrity and ensure the highest technical standards, the WSO2 icon usage is governed by strict visual principles centered on clarity, contrast, and consistency.
