WSO2 VP and API Evangelist Founder Will Co-present Webinar on Developing an API Brand Strategy

WSO2 webinar on June 13, will explore the factors influencing brand success and strategies for promoting branded APIs across mobile, cloud, Web 3.0, and digital business ecosystems

API Manager

Palo Alto, CA – June 4, 2013 – The cloud, mobile computing and Web 3.0 are enabling businesses to collaborate in new ways, using managed APIs to attract, retain and grow customers. However in the race to monetize their APIs, too many companies overlook the critical role of API branding. WSO2 aims to help enterprises close the gap with a new webinar that explores how to provide a strong brand presence throughout the API portal and operations to support a healthy API strategy. The interactive session will feature Chris Haddad, WSO2 vice president of technology evangelism, and Kin Lane, founder of API Evangelist.

The one-hour technical webinar, “Your API Branding Strategy,” is being held on Thursday, June 13, 2013, at 9:00 a.m. – 10:00 a.m. PDT. For more information, visit .

Strategies for Effective API Branding

The webinar will describe how API branding begins with the developer portal: maintaining a consistent look and feel across the developer area, sharing relevant APIs, and promoting the community. It also will examine how the API portal guides API developers and consumers on how they should weave a company’s brand into their Web and mobile applications, or widgets and info graphics. Other key topics Chris and Kin will cover include:

  • Why organizations need to create an API brand
  • The actions and presence that influence API brand success
  • Strategies for efficiently promoting APIs through multiple branded API portals

Webinar Presenters

Chris Haddad, WSO2 vice president of technology evangelism, works closely with developers, architects, and C-level executives to increase WSO2 technology adoption, improve the middleware platform, and maximize customer value. Prior to joining WSO2, Chris led research teams as a research vice president at the Burton Group and Gartner advising Fortune 500 enterprise organizations and technology infrastructure vendors.

Kin Lane, founder of API Evangelist, brings a unique blend of IT, data, programming, product development, business development, online and social media marketing. He spends his days helping application developers understand what is possible with mobile and Web application development using APIs and focuses on studying the best practices when it comes to the business of APIs.

About WSO2 API Manager

WSO2 delivers WSO2 API Manager, which launched in August 2012 as the first 100% open source API management product to combine easy, managed API access with full API governance and analysis. As the first API management product to offer an API Store, it lets IT organizations set up their own Apple or Google Marketplace-like store where developers can easily subscribe to and consume APIs. Meanwhile it provides API publishers with complete API life cycle governance—from creating to publishing, deprecating and retiring APIs—as well as analytics and metrics to support decision-making and enforce service-level agreement (SLA) policies.

The latest release, WSO2 API Manager 1.4, launched on June 3, 2013. It adds full native multi-tenancy, resulting in two industry firsts:

  • The first API management product that can run on servers, in a private cloud, public cloud or hybrid cloud environment—all from the same software.
  • The first API management product that enables federated access to APIs across multiple entities, enabling new models for organizations to collaborate and monetize APIs.

WSO2 API Manager is built on the same WSO2 technology used by enterprises around the world, including a Global 1000 company that is handling more than 1 billion API calls per day.

About WSO2

WSO2 is the lean enterprise middleware company. It delivers the only complete open source enterprise SOA middleware stack purpose-built as an integrated platform to support today’s heterogeneous enterprise environments—internally and in the cloud. WSO2’s service and support team is led by technical experts who have proven success in deploying enterprise SOAs and contribute to the technology standards that enable them. For more information, visit or check out the WSO2 community on the WSO2 Blog, Twitter, LinkedIn, Facebook, and FriendFeed..