27 Oct, 2021 | 3 min read

WSO2 Summit 2021 - EMEA: Effective Customer Engagement and Loyalty via API and Identity Management

  • Shehan Dias
  • Senior Marketing Officer - Content - WSO2

Etisalat is the largest telecommunications provider in the Middle East, serving over 156 million customers. Since its inception in 1976, its vision of “Driving the Digital Future to Empower Societies” has been a cornerstone of its business practices. The company’s Smiles application has grown from humble beginnings in 2014 to a multifaceted engagement platform as of 2021. 

Watch this video to learn about how Etisalat identified its needs and leveraged WSO2 API Manager and WSO2 Identity Server to increase the number of API calls, implement containerized solutions, and accelerate time-to-market. 

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