19 Jan, 2022 | 3 min read

The Five Pillars of CIAM

  • Prabath Siriwardena
  • Senior Director - Security Architecture - WSO2

Transforming customer experience is at the heart of digital transformation. Digital technologies are changing the game when it comes to customer interactions, with new rules and possibilities that were unimaginable only a few years ago. Customer identity and access management (CIAM) is a new field of identity and access management (IAM) that is fundamentally a component of digital customer experience.

Today’s increasingly sophisticated consumers now view digital interactions as the primary mechanism to interact with brands and, consequently, expect deeper online relationships delivered simply and unobtrusively. CIAM turns customer data into gold! Scalability, security & privacy, usability, extensibility, and APIs & integration are the five pillars of CIAM. The following video talks about these five pillars in detail.

    WSO2 has released an early adopter version of Asgardeo, an IDaaS that sets new industry standards for enabling developers without security expertise to easily embed CIAM features into their apps within minutes. Try out Asgardeo's free trial or discover more about its features here or why not join the IAM4DEVS community to get the latest tips and tricks on all things Identity!

    Alternatively, if you’re looking for an enterprise grade, API driven, open source solution that can manage millions of user identities without spiraling costs please view WSO2 Identity Server

Guest Author

Prabath Siriwardena is an identity evangelist, an author, a blogger, and the former Deputy CTO (Security) at WSO2 with more than 13 years of industry experience in designing and building critical Identity and Access Management infrastructure for global enterprises, including many Fortune 100/500 companies.

As a technology evangelist, Prabath has published eight books, including Microservices Security in Action (Manning) , OpenID Connect in Action (Manning), Advanced API Security (Apress) and Microservices for the Enterprise (Apress). He blogs on various topics from blockchain, PSD2, GDPR, IAM to microservices security. He also runs a YouTube channel.