7 Jul, 2022 | 3 min read

Introducing Asgardeo’s New Organization Branding Feature

  • Brion Silva
  • Associate Technical Lead - WSO2

Photo by SevenStorm JUHASZIMRUS on Pexels

Asgardeo’s new Organization Branding feature is now available for you to try out. In this post, we will cover the problem that has been addressed by Asgardeo, and what this new feature has to offer.

The Problem 

When users use a third-party service to log in to your applications, a common problem that comes up is that the users will notice a difference in the look and feel of the login journey. This means that the color palette, logo, etc. of your application will not match the login screen of the third-party IDaaS.

This will likely result in a bad user experience, stemming from your users feeling that your application is not secure, and realizing that they are being redirected to a third party.

Branding to the Rescue 

With the new feature, you can control the following aspects of the login, sign-up and recovery experience.

  • Site title
  • Copyright text
  • Contact email
  • Logo
  • Favicon
  • Primary color
  • Links (Privacy Policy, Terms of Service, Cookie Policy)

Once you configure the above to suit the design guidelines of your organization, your users will get a more consistent and familiar user experience.

Key Features 

Easy to configure layout

The configurations are clearly laid out and categorized based on the context.


Basic branding preferences that should be updated for organizations are placed in this section.


All the design-related configurations that affect the look and feel of the login screens are kept here.

The images (logo & favicon) update fields have in-line previews and the primary color can be chosen easily with the help of the color picker.


If you have a custom Privacy Policy, Terms of Service, or Cookie Policy link, you can configure them here.

Realtime Preview

The split view has a preview window that reflects the changes you do in real-time. With this, you can easily experiment without going live with the changes.

Centralized Branding

The changes you do here will be reflected in the login, sign-up, recovery, and MFA flows so that you don’t need to replicate the process in multiple steps.

If this sounds interesting, we encourage you to try out the early adopter version of Asgardeo, an identity as a service (IDaaS) solution that enables developers without security expertise to easily embed customer identity and access management (CIAM) features into their apps within minutes.

You can also follow us on Twitter or join the IAM4Devs community. Alternatively, if you’re looking for an enterprise-grade, API-driven, open source solution that can manage millions of user identities without spiraling costs, please check out WSO2 Identity Server.