About the Role
We are searching for a dynamic Senior Field Marketing Officer with a passion for driving results and a solid background in event marketing. Join our expanding team to spearhead our event marketing initiatives across North America, playing a pivotal role in elevating our brand presence and boosting sales through memorable events.
Your key responsibilities
- Craft and implement targeted event marketing strategies in line with our goals for the North American market.
- Oversee the planning and management of B2B events, including workshops, conferences, meet-ups, and webinars.
- Align event initiatives with sales goals in collaboration with sales and marketing teams.
- Partner with various departments to ensure cohesive event outcomes and engage with industry influencers to strengthen our network.
- Stay up to date on emerging trends and technologies within event marketing.
- Manage budgets meticulously to maximize event impact while maintaining cost-efficiency.
- Conduct thorough post-event evaluations to gauge ROI and identify areas for enhancement.
- Guarantee our brand message is consistently communicated across all event activities.
- Represent our company with enthusiasm and professionalism, introducing our products and solutions to a broad audience.
- Handle all logistical aspects of events, from booth setup to materials coordination and on-site management.
- Supervise event personnel to ensure seamless event delivery.
Qualifications and Skills
- At least 4 years in B2B field marketing or event management, with a proven ability to manage successful events.
- Familiarity with event marketing principles and a knack for project management.
- Experience in API Management, Integration, or IAM software (e.g., MuleSoft, Okta, Tibco, AWS, Azure) is a plus.
- Exceptional project management, communication, and interpersonal skills.
- Proficiency in Google Apps and Salesforce CRM.
- A collaborative spirit and the ability to thrive in a team setting.
- A bachelor’s degree in marketing, business, or a related field is preferred.
In Addition to a Competitive Compensation Package, WSO2 Offers:
- A work culture and environment where we value both hard work AND flexibility.
- Ongoing training, coaching, and mentoring.
- Education reimbursement for professional qualifications and courses.
- A generous vacation/leave plan that fits your needs.
- Health insurance for you and your family.
- 401K matching.
Diversity Drives Innovation:
We've built our business on a commitment to diversity and inclusion. We believe it's important to foster an environment that values and respects each individual's strengths, perspectives, and ideas. Doing so not only drives innovation; it also ensures that we can create superior experiences for our customers, partners, and employees worldwide. We value the diversity of our team regardless of race, ethnicity, religion, gender, age, national origin, disability, sexual orientation, or veteran or marital status, and we do not tolerate any form of discrimination.