Enterprises today are faced with a dramatic challenge; there are billions of people connected to the
Internet, they are using millions of applications, and the number of connected devices continues
to soar. The real challenge is to ensure all of these are useful and productive for an organization or
an individual. For this, they need to be connected in some form and ensure there’s various levels of
connectedness that make sense for different kinds of devices and types of applications. This enables a
connected world, which in turn promises real benefits to an enterprise from a business perspective.
A connected world is even more relevant in today’s context given rapid developments in technology;
every aspect of software development has been affected ranging from tools, languages, composition
of functionality to build applications, to the delivery of applications. Today, a comprehensive platform
of new technologies has evolved, providing this revolutionary development environment. Many
companies outside the software industry are aware of only small portions of this overall changing
landscape; even the software industry is not aware of the full scope of all these changes and the
synergistic way they have improved the ability of companies to deliver products and services faster.
Virtually every area of software and hardware is undergoing rapid disruptive innovation. This is not
just a concern for technology companies but even applicable to industries and any enterprise in any
2. Why Connect the World?
2.1 Get Closer to Your Customers
Today we are in an era where customers do not need to come to the enterprise anymore to meet
their requirements. The availability of mobile devices and the use of social media have prompted
enterprises to make a significant shift in direction in how they reach out to customers. Enterprises
need to be proactive and find innovative ways to take their business to the customer instead of
waiting for the customer to find them. They also need to be increasingly visible in the customers’
environment in the appropriate format to remain competitive.
2.2 Become a Viral Business
As a further step, enterprises also need to think viral. This means just creating a fantastic platform
for people to use is not sufficient; the platform needs to be one that’s innovative, thereby enabling
developers to create applications on top of it. This refers to the concept of creating a generative
platform that lets users generate new innovations leveraging the power of the platform and becoming
a part of a much bigger ecosystem. It also involves creating a platform that allows users to innovate in
today’s context of connectivity, hand-held devices, and lower cost.
2.3 Extend Your Boundaries
As a company, people tend to operate within their organizations to some extent. However, the
people you operate with are increasingly moving away from being internal and organizations are
now becoming decomposed. Enterprises need to connect with partners, suppliers, and customers,
and enable external parties to create products and services via a viral business model. To do this,
the definition of an organization’s fundamentals should also ideally change from a closed, protected
organization to being a much more open, extended architecture. Hence, enterprises need to extend
their boundaries by ‘opening up’ the organization so other people can become a part of the enterprise.
This enables enterprises to extend capabilities and leverage those that have been extended to your
enterprise, reducing the need to innovate everything and encouraging enterprises to build on others’
capabilities. Eventually, this translates to extending the organization’s business opportunities and thus
generating more revenue.
To remain competitive and in business, enterprises need to keep pace with major developments and
transitions in the technology space. Adopting and adapting to these changes is critical to stay ahead of
competitors and become a successful business. To this end, they need to take some key steps from a
technology perspective to get closer to customers, become a viral business, and extend boundaries.
As illustrated in Figure 1, if an enterprise wants to get closer to their customers and constantly be
visible in the environments these customers operate in, they would need to expose their capabilities
through connected devices and applications. To do this, you need to have services that support and
enable this, like service-oriented architecture (SOA), along with API management, social integration,
and unified identity management capabilities. On top of these, you would need to add analytics
capabilities to capture data on customer behavior and engagement.
A similar set of requirements would need to be met for your enterprise to become a viral business
(Figure 2); however, the composition would be slightly different because the focus would be on API
management that enables users to innovate, create opportunities and ideas, and then sell these to
their customers. This also refers to providing them the necessary infrastructure by way of a cloud
and self-service environment that encourages self innovation. As with the previous instance, other
capabilities such as identity management, social integration, and analytics too will play a key role.
Extending your boundaries is somewhat similar to becoming a viral business; you need API
management capabilities, SOA, analytics, mobility, connected devices, and devops (Figure 3) as part of
enablement to encourage people to be more innovative, iterative, and agile in terms of how fast they
can take an idea to market.
4. How WSO2 Can Help You Get There
There is a clear path an enterprise should follow to achieve these. And as a first step forward, they
would need to adopt a platform - one that’s integrated with multiple capabilities. Enterprises need a
connected platform to thrive in a connected world.
WSO2 is the only company that has designed and built from scratch a middleware architecture
platform; it’s the only company that offers a complete middleware stack that meets all your enterprise
architecture requirements. It’s also the only platform available today that doesn’t consist of silos and
is an integrated, connected platform that enables users to build applications. All WSO2 products and
capabilities are 100% open source and built under the Apache License. Another key component in
a connected world is open interoperability standards and there are many standards that drive the
world and enable connectivity. In keeping pace with technology standards, WSO2 too continues to
proactively participate in standards efforts and incorporate these quickly to enable smooth integration
across other platforms.
Integrated Architecture - WSO2 is the only company to build a complete middleware stack, built from
scratch to be an integrated architecture platform. This differentiates WSO2 from large players who
often build a middleware stack by piecing together separate components and marketing this as a single
Single-code based, connected platform - The WSO2 platform does not have silos; the platform is
an integrated connected one that enables users to build applications, create value, and build user
experience on top of this.
Even though WSO2 offers multiple products, all of these are built on a single code; therefore, at a
technical or engineering level, a single-code base translates to a single product. Varied capabilities
such as integration, security, identity, API management, governance, and analytics are built into a
component product known as ‘Carbon’ and all of these capabilities are marketed as different packages
to meet requirements of customers who need a specific capability stack. Users can add capabilities at
their own pace as the project progresses.
Multiple deployment - Customers have the option to combine capabilities and re-architect capabilities
on the WSO2 platform. This means WSO2 can provide customers with multiple deployment choices,
on-premise and in the cloud offering a single developer experience. This is advantageous from an
operational and management perspective as well because the connected platform makes its easier to
carry out clustering or log analysis.
The objective of any airline company is to minimize planes’ time on the ground. The WSO2 stack has
the capabilities for an airplane manufacturer to build a platform that creates an ecosystem around
the plane. For instance, modern planes today carry data, such as performance, and this is fed back to
the manufacturer for analysis. In a connected airplane scenario, the plane can detect while in flight if a
part needs to be replaced at its next destination and communicate this to the airport; the owner of the
plane would then negotiate and arrange for the part to be delivered in advance, thereby reducing the
time the plane would be on the ground.
See how Boeing has used WSO2’s entire middleware stack to build its ‘digital airline’ platform.
Connected health is a typical use case in the connected business space. For instance, if a person
meets with an accident, a healthcare services provider would need to know the state of the patient’s
condition, allergies, etc. when they seek treatment. Several customers today are building connected
health platforms for different countries. The WSO2’s connected platform enables healthcare providers
to easily build applications that help to integrate the patient to the doctor, hospital, emergency care
providers, pharmacies, and insurance companies, enabling a more efficient, cost-effective healthcare
See how Cleveland Clinic uses WSO2’s analytics platform for real-time clinical decision support and
This is a concept that’s become quite popular with governments aiming to create smart cities.
A connected government would typically connect government institutions with citizens and
organizations that operate with the government in very deep ways. This provides an efficient flow of
information that is otherwise constrained by bureaucratic red tape.
See how Dubai’s eGov uses WSO2 Identity Server in their efforts to build a connected government
A connected car does not relate to just the integration of in-vehicle entertainment; it’s about the car
being connected to a number of other things, like other vehicles on the road, to your home, your
calendar, an app store that enables you to incorporate more things on your car, etc. This is even
more relevant today with self-drive cars; to this end, most auto manufacturers are now building some
type of solution that enables them to adopt this transformation. The WSO2 platform can be used to
build any connected car solution. Mercedes-Benz is one such company to use the WSO2 stack in its
connected car initiative.
Learn more about T-System’s Connected Car project that’s powered by WSO2 technology.
Any enterprise’s long-term goal is to remain competitive and continue to grow revenue. The real
challenge is to ensure people, devices, and applications are all connected, thereby creating a
connected world. For enterprises to thrive in a connected world, they need to adopt a platform that’s
integrated with multiple capabilities - in other words, a connected platform. Today, maintaining
visibility in the customer’s environment, approaching them before they seek you, enabling a generative
platform that makes way for users to innovate, and extending your capabilities and leveraging those
of others have become a necessity rather than an option for business continuity. These key steps
would enable enterprises to expand their businesses, increase revenue, and ensure better return on
investment. Moreover, in terms of technological advancement, they would aid enterprises to make
innovative strides in the industry and to stay ahead of competition. WSO2 is the only company that
offers a complete middleware stack that meets all enterprise architecture requirements. All WSO2
products and capabilities are 100% open source built under the Apache License.