Anybody interested in providing products and services to consumers dreams of building a start-up. For any entrepreneur who aspires to create a market-leading product, this is the first step. In the post-covid pandemic era, you may easily start a digital business by simply creating a website. However, exposing all of your services and products on an internet platform has become a requirement. You will not be able to survive in the market if you do not do so. As a result, you must consider digital transformation from the beginning, or at CIAM maturity level 0.