Easily manage separate, segregated CX tenancies for each commercial partner with streamlined onboarding, delegated administration, customized access policies and more.
In an increasingly interconnected world, more organizations offer valuable services to or through other businesses. They need to securely open their digital customer experience (CX) to commercial customers and business partners.
If this describes your organization, you need a B2B (business-to-business) CIAM solution. B2B CIAM provides the identity foundation that ensures your commercial customers and their consumers have the right access in a safe and effective manner. Unlike typical B2C (business-to-consumer) CIAM, B2B CIAM supports businesses whose main customers are other businesses.
You need to easily create and manage distinct, segregated CX tenancies for each of your commercial customers, regardless of how they’re structured
Your commercial customers need freedom to customize and administer their own access policies, including user onboarding, choice of IdP, login processes, and more
And you also need to ensure that this is all done securely, smoothly, at scale, and with high reliability
There’s no limit to all the ways in which businesses work together. In B2B CIAM, organizations need to create innovative, low-friction customer experiences that can be delivered through many different organizational hierarchy models.
WSO2’s B2B CIAM enables a secure, low-friction digital experience across all your partners, franchises, affiliates, and subsidiaries, regardless of their organizational structure.
Business to business, for organizations whose customers are other businesses, not individuals.
Business to business to consumer, for organizations that serve their own customers through independent partners.
For organizations with their own direct customers plus partners or franchises, or any other combination.
These critical organization management tools add to the traditional set of core CIAM features needed for any effective CX.
Nutanix leverages WSO2 B2B CIAM to deliver storage and compute infrastructure to over 4000 customer organizations in 90 countries. WSO2 enables seamless SSO across portals and mobile apps for customers, partners, community and employees.
Vodafone uses WSO2 B2B CIAM to secure the world’s largest IoT portal, enabling partners such as BMW, VW, Yamaha, and Amazon to deliver SIM services to their 100M+ customers, so their vehicles and devices can connect to the internet.
WSO2 has over 17 years of experience working alongside many of the world’s most recognizable global organizations to deliver successful B2B CIAM solutions.
Experience has shown that in B2B CIAM, it’s critical to align with the customer’s IT strategies. WSO2 offers B2B CIAM in two powerful ways to match how your organization operates:
A SaaS-based B2B CIAM solution that helps developers implement critical CIAM features within their CX applications in minutes. With instant-on capabilities, zero IT infrastructure requirements, and minimal administration, Asgardeo makes it fast and simple to secure your CX.Learn More
A fully-managed, cloud-hosted solution. Customers enjoy accelerated time to market, zero
infrastructure management responsibilities, and complete customer data isolation within a private
By its very nature, B2B CIAM requires customization and adaptation to meet the needs of tenant organizations. WSO2’s solutions have always been built with customization in mind, including features such as:
A modular, standards-based, API-centric architecture that offers unparalleled levels of extensibility, customization, and integration with other business-critical systems
Built-in extension points and easily modifiable processes for onboarding, registration, user self-service, login, risk adaptive authentication, and more
A wide range of SDKs, integrations, and code samples to ensure your developer team can use their preferred tools and be productive fast
Customer experience is based on secure identity. WSO2’s CIAM suite is a world-class, developer-focused solution that simplifies creating unique and compelling digital experiences, and minimizes risks that can impede the success of your CX program. Available as open source software, IDaaS/SaaS, or a private fully-managed hosted solution, WSO2’s CIAM suite is the CIAM that doesn’t force you to settle for less than what you need to achieve your unique CX vision.
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