Customer Identity and Access Management (CIAM) is an emerging area that combines the security aspects of IAM with digital customer experiences. CIAM enables organizations to securely capture and manage all sources and forms of customer identity and profile data. This empowers enterprises to control customer access to applications and services.
Businesses can benefit from CIAM by increasing customer engagement and loyalty while maintaining security and privacy. It also ensures privacy compliance and helps to unify customer identities across products, platforms, and partners. For customers, CIAM enables greater product use with low friction, simplifies logins (including social) with BYOID, facilitates service engagement, provides simpler user preference management, and speeds up service opt-ins.
CIAM drives revenue growth by leveraging identity data to acquire and retain customers. It’s the new public face of your company. Customer on-boarding, progressive profiling, social integrations, strong authentication, self-service, help desk, and delegated administration and scalability are other key areas in any CIAM infrastructure. Your ideal CIAM solution should include the ability to ensure a secure, intuitive customer experience that leads to deeper customer engagement.
